Overview

March 20

During this webcast, our experts will be discussing proven strategies and tactics used to create a successful public sector marketing campaign with Accela’s Vice President of Marketing, Heidi Lorenzen. You’ll also learn the five key components that are vital for your marketing campaigns to be successful — from leveraging market research to deploying a fully integrated marketing campaign. At the end of the webcast, get your most pressing questions answered LIVE and takeaway knowledge you can readily apply to your state and local government marketing campaigns.

Our panel of experts will:

Help you understand the five required elements of an effective state and local government marketing campaign.
Reverse engineer a real-life government marketing campaign.
Show you how to calculate return-on-investment (ROI) for government marketing campaigns.
Answer your most pressing questions LIVE!

Speakers

Joe Morris

Vice President of Research, e.Republic

Joseph Morris is vice president of Research and a national keynote speaker on issues, trends and drivers impacting state and local government and education. He has authored publications and reports on funding streams, technology investment areas and public-sector priorities, and has led roundtables, projects and initiatives focused on issues within the public sector. Joe has conducted state and local government research with e.Republic since 2007 and knows the ins and outs of government on all levels. He received his Bachelor of Arts in government and international relations from the California State University, Sacramento.

Heidi Lorenzen

Vice President of Marketing, Accela

Heidi Lorenzen is a high-impact global marketing executive with a 25+-year international career. She is passionate about taking fresh approaches to addressing the dramatic shifts in marketing that are placing unprecedented demands -- and opportunities -- on marketers. Heidi is known for her ability to see the deeper potential in companies, products and people, then pointing her passion, creativity and strategic thinking to create the absolute highest value from them. She's adept at leading change, repositioning companies, building legendary teams, reaching lofty goals, coaching and mentoring toward high performance, and “pushing the envelope” on creativity and innovation. Heidi thrives in high-growth environments, and has a results-oriented style. Heidi holds a B.A. summa cum laude from Middlebury College (where she also learned to speak Mandarin Chinese) and an MBA in International Management from New York University’s Stern School of Business.

Dustin Haisler — Moderator

Chief Innovation Officer, e.Republic

Dustin Haisler is the Chief Innovation Officer for e.Republic. As the finance director and later CIO for Manor, TX, a small city outside Austin, Haisler quickly built a track record and reputation as an early innovator in civic tech. A member of Code for America’s original steering committee, Haisler pioneered government use of commercial technologies not before used in the public sector – including Quick-Response (QR) barcodes, crowdsourcing and gamification. In 2010 Haisler launched Manor Labs, a website that let residents submit their own ideas and vote other peoples’ ideas up or down. The most popular suggestions went to city officials for review and possible implementation. Haisler looked to the private sector to help broaden the adoption of these and other civic innovations, joining California-based Spigit as director of government innovation. While at Spigit, a company that makes crowd-sourcing and innovation management software, Hailser helped design and deploy innovation programs for New York City; Bogota, Columbia; and even part of the space program (through NASA’s Langley Research Center). As Chief Innovation Officer, Haisler has a strategic role to help shape the company’s products, services, and future direction. Primarily, he leads e.Republic Labs, a market connector created as an ecosystem to educate, accelerate and ultimately scale technology innovation within the public sector.

Learn how to win more government business with insight from two of the nation's most respected former government CIOs and e.Republic Vice President of Research Joe Morris.

Government buying decisions are made by groups -- and companies that thrive in public-sector sales understand this decision-maker network and know how to navigate it. The third in our "10 Laws of Government Sales and Marketing" webcasts will unpack this important issue.

Join our panel of government experts for a fast-paced, interactive webcast that will break down the public procurement landscape and help you identify the right combination of contracting options for your solution and potential customers.

Webinar

Episode 6: Proven Public Sector Marketing Strategies: Inside the Mind of a CMO