Overview
November 13
10AM PT, 1PM ET
Register
Whether through marketing nurture or Sales outreach, what you do next turns leads into revenue—or lost opportunities.
The campaign’s done. The leads are in your hands.
Now the real work begins. Post-delivery is your window to keep the conversation alive, qualify interest, and move prospects toward a decision. Sometimes that means nurturing them over time; sometimes it means handing them to Sales right away. Either way, it’s your opportunity to:
- Turn early curiosity into active buying conversations
- Keep your brand front-and-center during long SLED cycles
- Secure a seat at the table to help agencies shape the solution
- Create opportunities for revenue now—or down the road
In this session, you’ll learn how to build a follow-up plan that blends nurture and Sales outreach, so you never let a warm lead go cold.
You’ve reached Part 5 of our 5-part "SLED Marketing Mastery Series." If you missed earlier sessions, don’t worry — you can watch them on-demand when you register. Additional 30-minute courses include:
ON-DEMAND
- Your SLED Campaign Isn’t Failing—Your Audience Strategy Is! | Shows how most failed SLED campaigns trace back to wrong targeting, weak offers, or poor messaging. Teaches vendors how to pinpoint real SLED buyers, align offers with the buyer’s journey, and communicate in ways that resonate.
- From Garbage In to Revenue Out: Fixing Your SLED Lead Pipeline | Exposes the cost of bad data and unqualified leads in SLED marketing. Focuses on building contextual leads (i.e. smart leads) that are compliant, segmented, and accurate pipelines that speed up sales and improve ROI.
- From Invisible to Unforgettable: The Content + Ad Playbook for SLED | Explains why content without ads goes unseen, and ads without content don’t build trust. Provides a playbook for pairing ads and content strategically to create awareness, credibility, and conversions in the SLED market.
- Disconnected SLED Tactics Waste Time. Integrated Campaigns Make Money. | Addresses the pitfalls of siloed marketing tactics that stall results. Demonstrates how to connect ads, content, webinars, and outreach into cohesive campaigns that guide buyers from first touch to closed deal.
Our Annual Track Record
- Insights From 600+ Public Sector Experts
- Trusted By 100% Of State And Local Governments
- 99% Of Contacts Are Influencers Or Decision-Makers
- Delivered >40k Smart Leads To Clients
- Leads Enriched With 6 Must-Have Datapoints
