Overview
September 16
10AM PT, 1PM ET
Register
If your audience is wrong, your offer weak, or your message off… you’re shouting into the void.
When SLED campaigns stall, it’s rarely just one thing—sometimes it’s your audience targeting, sometimes your offer, and sometimes your message. But when any one of them is off, the result is the same: wasted time, wasted budget, and competitors moving in on your buyers.
In this live session, we’ll show you how to:
- Surgically pinpoint your SLED buyers (and stop marketing to the wrong ones)
- Align offers to where they are in their buying journey (and quit sending them the wrong things)
- Deliver messaging that resonates (and gets them to act!)
Don’t keep shouting into the void. Learn how to connect with the people, the problems, and the moments that matter.
This is part 1 of our 5-part "SLED Marketing Mastery Series." When you register for this course, you will be given a chance to include all of these as well. Additional 30-minute courses include:
- From Garbage In to Revenue Out: Fixing Your SLED Lead Pipeline | Exposes the cost of bad data and unqualified leads in SLED marketing. Focuses on building contextual leads (i.e. smart leads) that are compliant, segmented, and accurate pipelines that speed up sales and improve ROI.
- From Invisible to Unforgettable: The Content + Ad Playbook for SLED | Explains why content without ads goes unseen, and ads without content don’t build trust. Provides a playbook for pairing ads and content strategically to create awareness, credibility, and conversions in the SLED market.
- Disconnected SLED Tactics Waste Time. Integrated Campaigns Make Money. | Addresses the pitfalls of siloed marketing tactics that stall results. Demonstrates how to connect ads, content, webinars, and outreach into cohesive campaigns that guide buyers from first touch to closed deal.
- Your Post-Delivery Plan Is Your SLED Pipeline’s Lifeline | Reframes "delivery" not as the end, but as the start of the most important stage in SLED marketing. Teaches how to score leads to know if they need more nurturing, or handed off to sales to maintain momentum across long government buying cycles.
Our Reach
- 40+ Years SLED Experience
- 100% Public Sector Focus
- 99% Contacts Are Influencers or Decision-Makers
- 84% of State CIOs Subscribe to Our Publications
