Overview

June 26
11AM PT, 2PM ET

Register

Constituents rely on government websites to access services, submit sensitive information, and get accurate answers. That trust can break down quickly when digital experiences feel outdated, disjointed, or unfamiliar.

A consistent visual and content strategy across agencies does more than create a clean user experience—it establishes legitimacy, reinforces security, and helps residents recognize official government communications. It also makes it harder for bad actors to mimic your digital presence with misleading or spoofed sites.

Join Government Technology and Lullabot for a focused conversation on how design and content choices shape public trust. You'll hear real-world insights from teams leading statewide digital redesign efforts, including a firsthand look at the State of Iowa’s approach to unified site design.

In this webinar, you’ll learn:

  • Why uniform design signals credibility—and how fragmented websites can undercut public confidence in your agency’s legitimacy.
  • How visual consistency supports cybersecurity efforts by making it easier for the public to identify trusted government sources.
  • What successful agencies are doing now to align accessibility, branding, and content strategy—without slowing down service delivery.


Speakers

Jessica Van Heuveln headshot

Jessica Van Heuveln

Qualtrics CX Program Manager, Iowa Department of Management

Jessica Van Heuveln currently holds the position of Information Technology Specialist 5 and serves as the Qualtrics CX Program Manager. Over the course of her career, she has made important contributions to the state of Iowa. A key highlight of her professional journey was her role as the Digital Experience (DX) Program Manager at the Department of Management - Division of Technology (DOM DoIT). In her leadership role for the DX Project, she aimed to unify the experiences of Iowa's constituents and employees, fostering a trustworthy service and environment for all. Before the DX Project, Jessica served the state and a K-12 school district as a Google Certified Trainer for over ten years.

Erin Schroeder headshot

Erin Schroeder

Senior Content Strategist, Lullabot

Erin Schroeder is a content strategist with a rare combination of strategic prowess and a background in journalism. Organizations such as IBM, the State of Massachusetts, and Dartmouth Health & Geisel School of Medicine Giving, and the State of Iowa have benefitted from Erin’s ability to make content easier to find and understand while aligning with stakeholder goals. Erin holds a BA in Journalism from St. Ambrose University and an MA in Professional Journalism from the University of Iowa. She’s also certified in content strategy by Northwestern University and has a certificate in UX writing fundamentals.

Stephanie Ganzer headshot

Stephanie Ganzer

Senior UI Designer, Lullabot

Stephanie Ganzer is a Senior UI Designer who began her career in branding, print, and marketing before transitioning to digital design. Passionate about technology, she enjoys creating interactive experiences that bring art to life. Before joining Lullabot, she spent ten years as a Lead Design Strategist, developing digital solutions for PGA tournaments and clients in healthcare and finance. At Lullabot, she has helped build scalable, accessible design systems for state governments like Georgia and Iowa. Stephanie lives in Iowa with her husband and two children, where she continues to design thoughtful, inclusive, user-centered digital experiences.

Curt Wood headshot

Curt Wood — Moderator

Senior Fellow, Center for Digital Government

Curtis M. Wood is a distinguished professional renowned for his exceptional leadership and innovative approach in the field of technology and public administration. With a career span of over four decades, he has made significant contributions to the development and implementation of cutting-edge solutions that have transformed organizations and improved service delivery.

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