Overview

October 10

As 2025 approaches, building a robust go-to-market strategy demands more than just understanding your industry – it requires a targeted approach that utilizes research.

Join Rachel Eckert, Research Director at the Center for Digital Government (a division of e.Republic), and Dustin Haisler, President at e.Republic, for an enlightening webinar on October 10 at 10:00 a.m. Pacific. They will explore how integrating research with e.Republic’s robust offerings – subscription services, events, content and digital marketing – can address the core challenges faced by sales and marketing leaders.

You’ll learn how leveraging data-driven research enables you to:

Create targeted account-based marketing (ABM) campaigns with relevant messaging
Set your brand apart from your competition with competitive messaging
Drive event ROI by targeting high-value prospects and analyzing lead potential
Navigate through RFPs/RFIs to build a strategic sales pipeline
Follow up on quality leads with in-depth, actionable insights

Start 2025 off right by positioning your sales and marketing teams for success in the upcoming year.

Speakers

Rachel Eckert

Research Director, Center for Digital Government (a division of e.Republic)

Rachel Eckert is the Research Director for the Center for Digital Government, a division of e.Republic. She is responsible for the Custom Research team and comes with over 15 years of experience conducting research and market intelligence on the public-sector market. She has helped a variety of technology and services firms understand what's driving technology and procurement in the market and how to target their business development efforts more effectively. Rachel graduated from Western Washington University with a Bachelor of Arts in International Business.

Dustin Haisler

President, e.Republic

As the former CIO of Manor, Texas, Dustin pioneered the use of commercial technologies to deliver better government services – including QR barcodes, crowdsourcing and gamification. During his time in public service, Dustin was named one of the nation’s Top 25 Doers, Dreamers and Drivers by Government Technology. More recently, he was selected as an Eisenhower Fellow in 2019 and a Business Transformation 150 Leader by Constellation Research in 2021. Dustin graduated Magna Cum Laude from LeTourneau University with a Bachelor of Business Administration and has worked with universities around the globe on incubating next-generation technologies in government including the Persuasive Technology Lab at Stanford University and the University of Trento, Italy.

Webinar

Strategic Synergy: Leveraging Custom Insights for Public-Sector Market Success