Spotting State and Local IT Deals Early: Know What Topics your Prospects are Researching and Reading

Overview

March 13

Ever wondered how to get in front of a deal and find out what IT topics your target customers are researching? Our team will show you how to precisely target your sales efforts and develop impactful marketing campaigns for your state and local government (SLG) customers based on the topics they are interested in right now. Joe Morris, Chief Innovation Officer, and Mike Driessen, VP of Subscription Services, at Government Technology will dive into the intent data capabilities within GovTech Navigator's "Intent Insights" feature.

The feature allows you to spot deals early by understanding what your target customers are researching, reading and interested in, so you can:

• Uncover hotspots in the market
• Find conversational door openers tied to specific SLG roles
• Gain real-time signals into what IT topics are being researched across the largest publications in the gov tech market including Government Technology, Governing and Industry Insider (California, Texas and Florida)
• Get ahead of the RFP

Hope to see you at this quick, 30-minute webinar.