Overview

May 23

In today's competitive landscape, understanding and optimizing your brand's presence is crucial. Join us for an insightful webinar where we'll delve into the importance of share of voice and how this powerful marketing metric can help you measure and maximize your brand's reach in the state, local and education (SLED) market.

Key takeaways:

Understand the significance of share of voice and how it correlates with market share and revenue.
Explore how to effectively gauge your brand's share of voice across various platforms, including ads, social media, and website traffic.
Get practical strategies you can implement right away to increase your share of voice, strengthen brand awareness and improve ROI.
Plus, we will demo our state-of-the-art data tool that evaluates your share of voice across multiple platforms.

Don't miss this opportunity to enhance your marketing strategies and learn how to outperform the competition!

Speakers

Nick Pedersen

Senior Director of AI & Business Development

As the Senior Director of AI & Business Development, Nick oversees the development and implementation of data-driven solutions that enhance performance and productivity across all departments. His skills and certifications in CRM, sales strategy, B2B marketing and data analytics helps create and optimize sales funnels, generate leads and increase conversions. With over 15 years of experience in various roles related to sales operations, digital production and data strategy, Nick is passionate about finding innovative ways to use data and technology to drive growth and value for his clients and his team.

Joe Morris

Chief Innovation Officer, e.Republic

Joe Morris, widely known as "Joe Knows Gov," is the Chief Innovation Officer at e.Republic and a prominent national keynote speaker on the trends and challenges facing state and local government and education. With nearly two decades of experience, the bulk of which has been spent within e.Republic's research arm, Joe has cultivated a deep expertise in government operations at all levels. He began his journey overseeing the Navigator platform when bids were still posted in newspapers and has since guided its evolution, leading the strategic development of the platform. Joe is instrumental in helping companies, both large and small, develop effective go-to-market strategies and achieve success in the public sector. His contributions include authoring numerous influential publications and reports on public-sector funding streams, technology investments, and priorities, as well as leading various roundtables, projects, and initiatives focused on public sector issues. Joe holds a Bachelor of Arts in Government and International Relations from California State University, Sacramento.

Dustin Haisler — Moderator

President, e.Republic

Dustin drives exponential growth, implements new ideas and promotes a corporate culture that rewards creativity. He thrives on innovation (and strong coffee!). Dustin is the leader of Team Innovation – our in-house group of data geeks, market specialists and creatives who challenge the status quo. As the former CIO of Manor, Texas, Dustin pioneered the use of commercial technologies to deliver better government services – including QR barcodes, crowdsourcing and gamification. During his time in public service, Dustin was named one of the nation’s Top 25 Doers, Dreamers and Drivers by Government Technology. More recently, he was selected as an Eisenhower Fellow in 2019 and a Business Transformation 150 Leader by Constellation Research in 2021.

Webinar

Share of Voice: ROI and Brand Awareness in the SLED Market