Overview

August 29

What if government agencies took a page out of private sector marketing playbooks – not to turn a profit, but to provide better public service?

Leaders in Wilmington, Delaware, did and found out: In just 90 days, the city’s water utility assistance program collected $1.12 million in previously unrecovered revenue from an investment of approximately $20,000. Using a cloud-based platform, the city leveraged the same sophisticated targeted techniques employed by companies around the world, communicating instantaneously with constituents through digital platforms and advertising to connect them with the right resources to pay their bills.

By modernizing how they communicate with constituents, agencies that handle revenue collection can transition from time-consuming and costly outreach (think paper-based delinquency notices) to rapid resolution with digital interfaces and one-click pay options. The possibilities don’t end there – making a digital 1:1 connection with residents can help agencies provide better access to social services and other resources.

Join Government Technology on August 29 at 10 a.m. Pacific/1 p.m. Eastern for a 30-minute discussion about how you can leverage the scalability and flexibility of the cloud to make better connections with the people you serve while saving time and money.

Speakers

Brett Taylor

Director of Finance, City of Wilmington, Delaware

J. Brett Taylor, Ed.D. has over 30 years of experience in the public sector, crossing multiple policy areas, such as transportation, public finance, education, municipal affairs. He is currently the Director of Finance for the City of Wilmington, Delaware. He was formerly Special Assistant for Policy at the Delaware Department of Transportation, Director of Bond Finance for the State of Delaware, and Chief Financial Officer for the Red Clay School District. Dr. Taylor is also an adjunct professor in the Doctoral program in Business Administration at Wilmington University. He is a graduate of the Doctoral program in Educational Leadership at the University of Delaware.

Jennifer Peters

CEO and Founder, Voice 4 Impact

Jennifer Peters is CEO and Founder of Voice 4 Impact, a woman-owned business focusing on developing technology solutions that address the world’s biggest social and humanitarian issues. She conceived and launched the Intelligent Data Ecosystem® (I.D.ECO®), a Responsive Crisis Prevention and Management solution that draws on artificial intelligence and crowdsourcing to empower government, public safety and public health leaders with predictive, real-time decision-making insight and automated communications to the people they serve and protect. This unique and innovative technology solution collectively listens and reaches the most vulnerable, allowing for local, county, state and federal governments to build a stronger connection and be the trusted source.

Tami Fillyaw

Finance and Administration Leader, Amazon Web Services

Tami Fillyaw is the Finance and Administration (F&A) Leader at Amazon Web Services (AWS). Her role is to help state and local government agencies leverage the cloud to improve business operations, financial performance, and customer interactions. Prior to AWS, Tami served 22 years in Florida government leading statewide policy initiatives and enterprise operations as the state’s Deputy Chief Financial Officer, Deputy Secretary of Workforce Operations, and Chief of Staff. During her time in public service, she founded Florida’s transparency portal for state expenditures and contracts, modernized the state’s $2.7 billion group health plan, and transformed HR, retirement, and procurement functions using cloud-based tools.

Justin Marlowe — Moderator

Senior Fellow, Center for Digital Government

Justin Marlowe is a research professor at the University of Chicago’s Harris School of Public Policy. His research and teaching are focused on public finance, and he has published five books — including the first open-access textbook on public financial management — and more than 100 articles on public capital markets, infrastructure finance, financial disclosure, public financial technology, and public-private partnerships. He is an admitted expert witness in federal and state courts, and has served on technical advisory bodies for the state of Washington, the California State Auditor, the Governmental Accounting Standards Board, the National Academy of Sciences, the Bill and Melinda Gates Foundation, and many other public, private and nonprofit organizations. Prior to academia, he worked in local government in Michigan. He is a Certified Government Financial Manager and an elected Fellow of the National Academy of Public Administration, and he holds a Ph.D. in political science and public administration from the University of Wisconsin-Milwaukee.

Webinar

Recovering Lost Revenue with Targeted Digital Communication