Overview

November 8

To keep up with the growing demand for seamless digital services, state and local governments have turned to modern tools like cloud technology and artificial intelligence. With so many options available for modernization, how can agencies know which tools can best address their challenges?

Journey analytics is a process that leverages data to map the constituent journey and pinpoint friction that hinders positive experiences. Utilizing data makes it easier for agencies to determine exactly which interactions are driving or preventing successful outcomes and prioritize changes that improve satisfaction.

Join Government Technology on November 8 for a discussion on how agencies can use journey analytics to make better-informed decisions on system enhancements and innovation. During this live web event, experts will explore:

The importance of understanding constituent behaviors and how to shape user experiences
How improving constituent experiences can empower every team across your organization
How journey analytics can improve operational efficiency

Speakers

Steven Boberski

Public Sector CTO, Genesys

Steven Boberski serves as Public Sector CTO at Genesys. He brings over two decades of experience designing, delivering and selling large enterprise VoIP, unified communications and contact center solutions to help government agencies create superior engagement with constituents and employees.

Bill Rials — Moderator

Senior Fellow, Center for Digital Government

William (Bill) Rials, Ph.D., is a professor and associate director (department chair) of the Tulane University School of Professional Advancement IT and Cybersecurity Program, where he focuses on continually delivering and updating the program curriculum based on innovative and emerging technologies. Before transitioning to academia and higher education, he had a diverse gov tech career delivering value to state agencies, local governments, and law enforcement agencies throughout the state of Mississippi. He has served in CIO, CTO, and CISO roles for local governments and also in various leadership positions within the state of Mississippi’s IT organization as a deputy to the state CIO.

Webinar

Put Yourself in Your Constituents’ Shoes: Using Analytics to Map the Constituent Journey