Overview

May 14
10AM PT, 1PM ET

Register

In state and local government markets, the barrier to growth isn’t access — it’s credibility. The influencers and decision-makers evaluate vendors not by what they promise, but by how consistently they demonstrate value, insight, and trustworthiness over time. 

In this 30-minute session, e.Republic unpacks how sales and marketing-led teams can provide value in ways that pass the executive champion, project lead, IT/security, legal, and procurement reviews, resonate with those decision-makers, and accelerate your pipeline progress. 

You’ll learn how to create and promote "value-first" content that positions your company as a trusted public sector partner — not just another vendor in their inbox.

 

What You’ll Learn 

  • How state and local government reviewers determine what’s credible and what’s not 
  • Proving value in the public-sector: Insight > Proof > Consistency > Trust 
  • How to transform thought leadership into measurable credibility 
  • Proven content formats and marketing touchpoints that clear public sector review 
  • How to build a repeatable "proof stack" that earns recognition and trust


Who Should Attend 

  • Private industry gov tech sales and marketing leaders and demand gen teams 
  • Content, campaign, and product marketing teams 
  • Sales or partner managers who collaborate with marketing to influence public sector deals 


Don’t just sell to state and local government — market like you understand it. 
Every touchpoint you build is a chance to prove credibility, not push claims. 

Join us and learn how to turn insight into trust — and trust into measurable momentum. 

Speakers

Jeana Bigham headshot

Jeana Bigham

Vice President of Content and Demand Generation at e.Republic

Jeana Bigham is Vice President of Content and Demand Generation at e.Republic, where she leads integrated marketing programs that connect technology providers with state, local and education (SLED) audiences. She focuses on turning insights into pipeline through custom content, digital campaigns and data-driven demand generation strategies that help partners engage public sector IT leaders. Jeana brings a strong background in public sector marketing and audience development, with a passion for aligning thought leadership with measurable business outcomes.

Steve Towns headshot

Steve Towns

Vice President of Content Strategy at e.Republic

Steve Towns is the former editor of Government Technology, and former executive editor for e.Republic Inc., publisher of GOVERNING, Government Technology, Public CIO and Emergency Management magazines. He has more than 20 years of writing and editing experience at newspapers and magazines, including more than 15 years of covering technology in the state and local government market. Steve now serves as the Vice President of Content Strategy for the Content Studio, e.Republic.

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