Overview
December 6
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On December 6, join the City of Deerfield Beach and ArchiveSocial for an interactive discussion about how a city rebranding effort turned into legal dispute, and the role social media records will play in the case.
Learn directly from Public Information Officer Rebecca Medina Stewart as she shares her story of battling a trademark troll using evidence from the city’s social media archive. She will also discuss how the city is using social to rebrand themselves, and the day-to-day advantages of using an archiving tool for responding to public records requests.
This webinar will provide you with an opportunity to hear directly from the City of Deerfield Beach, FL and ArchiveSocial to learn:
- How social media fits into branding and publicity initiatives.
- Best practices for archiving social media in order to minimize legal risk.
- Real life examples of Florida public records requests for social media
- How agencies can efficiently maintain digital records for social media communications in compliance with the Florida Public Information Act
Featured Speakers:
Rebecca Medina Stewart, Director of Public Affairs & Marketing, City of Deerfield Beach
Anil Chawla, Founder & CEO, ArchiveSocial
Moderator:
Morgan Wright, Senior Fellow, Government Technology