Overview
May 6
11AM PT, 2PM ET
Register
Local government is a network of distinct markets, each with its own priorities, budget realities, and path to decision-making. Vendors who take the time to understand and align to those differences are the ones who gain traction.
Join Rob Lloyd, the new Executive Director of the Center for Digital Government, for a candid discussion on the nuances of selling to local government, and hear how his vision for the Center will reshape how government and industry partners connect, learn, and solve problems together.
Drawing on his experience as former CTO for the City of Seattle and CIO and Deputy City Manager for San Jose, Rob will share what drives success in the local government market, including:
- How creating cross-organizational alignment determines whether technology investments move forward, including between IT, finance, business departments, and leaders.
- How to engage with leaders so solutions are positioned at the right time for budget decisions to close the window on new spending.
- How to name and frame technology as the means to impact, giving decision-makers the ROI evidence and outcome language needed to defend investments under pressure.
- Creating credibility and advocacy for tough decisions when funding is tight, accountability is high, and modernization cannot wait.
- Activating trusted partners who deliver, earn credibility, and keep influence through results that speak when reputation matters
- Tapping peer communities as a means to learn, test ideas, and check our performance with similar organizations with high service values.
We’ll connect these insights to how programs, like Digital Communities, help bridge the gap between local government leadership and the private sector, enabling companies to build deeper relationships, better understand the dynamic local landscape, and engage more effectively with public-sector leaders.
Whether you're new to the local government space or looking to sharpen your strategy, this session will give you practical, experience-driven guidance you can apply to win more in 2026.