September 20


Medicaid is among the largest, costliest and most important programs operated by state governments. Millions of Americans  -- including low-income families, pregnant women, elderly adults and people with disabilities -- rely on Medicaid programs for health coverage. Total Medicaid spending, a cost that’s shared by the federal government and individual states, topped $600 billion in 2019. Clearly, using innovative technology to both improve health outcomes and reduce costs can have a huge impact for state Medicaid programs and the people who depend on them.

Join us Sept. 20 for an interactive webcast focused on leveraging powerful tools like data analytics, artificial intelligence and automation to deliver coordinated and personalized care to Medicaid recipients, while maximizing the impact of budget dollars and reducing taxpayer cost. We’ll cover how to:

  • Deploy innovative and intelligent technology tools without replacing core systems
  • Deliver smarter, simpler and outcome-focused experiences for patients
  • Empower case managers to focus on patients instead of process



Jennifer Kent — Moderator

Senior Fellow, Center for Digital Government and former Director, California Department of Health Care Services

Jennifer Kent has more than fifteen years of extensive health administration and policy experience in California that spans over three gubernatorial administrations and encompasses both private and public delivery systems. As Director, Kent oversaw the second largest public healthcare system in the nation with an annual budget of over $100B and serving approximately 13 million Californians. She oversaw the administration of twenty-four managed care plans as well as 56 county behavioral health plans. Kent has also held leadership roles in the Health & Human Services Agency and Governor’s offices as well as experience in the private sector as a lobbyist, consultant and association executive.


Bill Marshall

Director, Industry Principal for Healthcare, Pega

Bill Marshall is Director, Industry Principal for Healthcare at Pegasystems. He is responsible for the payer sector market strategy and execution, with special focus on customer service and intelligent automation solutions for healthcare. With over 30 years of experience in the healthcare industry, Bill has expertise in customer service, revenue cycle, care management, BPM, decision support, and mobile technologies. An innovative strategist, he has led the successful launch and management of multi-million dollar product lines, divisions and start-ups. His breadth of executive leadership has spanned accounting, finance, development, sales, marketing, consulting, and client services. He has been a featured speaker at a variety of national conferences, authored a number of healthcare industry articles and blogs, as well as hosted a variety of webinars and social media events.


Rosetta Carrington Lue

Industry Principal, Director for State and Local Government, Pegasystems and former Deputy Managing Director and Chief Customer Experience Officer, City of Philadelphia

Rosetta Carrington Lue is Pega’s Industry Principal, Director for State and Local Government. She has over 15 years of practitioner operational and strategic leadership in government customer experience transformation and technology modernization initiatives.

Before joining Pega, Lue was appointed as a White House Presidential Executive Fellow and worked as a Senior Executive Service (SES) assigned to the Veterans Administration in Washington, DC. There she was responsible for leading the VA Secretary’s efforts to modernize and transform the VA enterprise contact centers to improve the Veterans’ experience targeting 1,800 contact centers, processing 140M annual calls from 9M Veterans, their Families, Survivors, and Caregivers.

Prior to her federal government appointment, Lue served as the Deputy Managing Director and Chief Customer Experience Officer for the City of Philadelphia where she responsible for launching and overseeing the nationally awarded Philly311 Contact Center Operations.