Overview

November 28

Join us for a 30-minute webinar that delves into the dynamic world of demand generation for the state and local government and education (SLED) markets.

Featuring our Chief Digital Officer James Karklins, this session offers a deep dive into the latest and most effective demand generation tactics specifically tailored for companies looking to make an impact in the SLED sector.

We will cover:

The nuances of account-based marketing (ABM) and the importance of precise targeting in reaching key state and local government leaders.
How to create personalized, multi-touch marketing campaigns that nurture and activate key SLED decision-makers.
How to maintain engagement, build trust and effectively communicate your value proposition through nurturing tactics.

This webinar is a must-attend for marketing professionals, sales teams and business leaders who aim to enhance their approach to demand generation in the SLED market. Whether you are new to this sector or looking to refine your existing strategies, you will walk away with actionable insights to elevate your strategies and drive meaningful engagement with public-sector leaders. Register now to secure your spot!

Speakers

James Karklins

Chief Digital Officer, Government Technology

James is a seasoned executive with a strong background in b2b media, research, and events. With a passion for audience building and a track record of driving growth through data-driven strategies. With over 15 years of experience in the b2b space, he has successfully led audience strategy for companies like Gartner and grown media enterprises such as Newsweek, Observer Media, and Arizent (formerly SourceMedia).

Dustin Haisler — Moderator

Chief Innovation and Strategy Officer, Government Technology

Dustin drives exponential growth, implements new ideas and promotes a corporate culture that rewards creativity. He thrives on innovation (and strong coffee!). Dustin is the leader of Team Innovation – our in-house group of data geeks, market specialists and creatives who challenge the status quo. As the former CIO of Manor, Texas, Dustin pioneered the use of commercial technologies to deliver better government services – including QR barcodes, crowdsourcing and gamification. During his time in public service, Dustin was named one of the nation’s Top 25 Doers, Dreamers and Drivers by Government Technology. More recently, he was selected as an Eisenhower Fellow in 2019 and a Business Transformation 150 Leader by Constellation Research in 2021.

Webinar

Mastering Demand Generation: Strategies for Engaging SLED Leaders