Overview

November 13

In today’s dynamic yet competitive landscape, it’s crucial to have the resources you need to understand your target audience, engage them at the right time and position your products as a solution to their needs.

Join Dustin Haisler, President, and Joe Morris, Chief Innovation Officer at Government Technology as they guide you through how you can utilize Industry Navigator, our sales and market intelligence tool, to develop a strong, results-driven marketing campaign and lead generation plan for 2025. With over twenty years of public-sector IT experience, Navigator is able to provide in-depth knowledge into the agencies and jurisdictions you’re targeting, strengthening your strategic decision-making.

During our 30-minute session, we’ll provide tips on:

Accurate Targeting and Segmentation: See how our tools can help you effectively segment your jurisdictions and understand your competitive landscape. This will help you to pinpoint present and future needs and align your campaigns around budget cycles, maximizing their impact.
Effective Campaign Development: Discover how Navigator provides insights into the IT topics and stories your target audience is reading, allowing you to create relevant, impactful campaigns that drive engagement and generate MQLs for sales team’s pipeline development.
Strategic Budget Allocation: Understand how to analyze data and trends to determine how to allocate resources effectively to help your sales team win deals.

Plus, we’ll take you through the tool ourselves so you can begin to see how Navigator can fit into your strategic planning for 2025.

Speakers

Joe Morris

Chief Innovation Officer, Government Technology

Joe Morris, widely known as "Joe Knows Gov," is the Chief Innovation Officer at e.Republic and a prominent national keynote speaker on the trends and challenges facing state and local government and education. With nearly two decades of experience, the bulk of which has been spent within e.Republic's research arm, Joe has cultivated a deep expertise in government operations at all levels. He began his journey overseeing the Navigator platform when bids were still posted in newspapers and has since guided its evolution, leading the strategic development of the platform. Joe is instrumental in helping companies, both large and small, develop effective go-to-market strategies and achieve success in the public sector. His contributions include authoring numerous influential publications and reports on public-sector funding streams, technology investments, and priorities, as well as leading various roundtables, projects, and initiatives focused on public sector issues. Joe holds a Bachelor of Arts in Government and International Relations from California State University, Sacramento.

Dustin Haisler

Dustin Haisler, President, Government Technology

As the former CIO of Manor, Texas, Dustin pioneered the use of commercial technologies to deliver better government services – including QR barcodes, crowdsourcing and gamification. During his time in public service, Dustin was named one of the nation’s Top 25 Doers, Dreamers and Drivers by Government Technology. More recently, he was selected as an Eisenhower Fellow in 2019 and a Business Transformation 150 Leader by Constellation Research in 2021. Dustin graduated Magna Cum Laude from LeTourneau University with a Bachelor of Business Administration and has worked with universities around the globe on incubating next-generation technologies in government including the Persuasive Technology Lab at Stanford University and the University of Trento, Italy.

Webinar

Increase Engagement and Drive Stronger Lead Generation Campaigns with Data-Driven Insights