Overview
Watch NowOver the past decade, social media has become one of the most common channels for public communication. Now that tweets, posts, and comments are replacing press releases, op-eds, and TV sound bites, law enforcement agencies have to quickly evolve their approach to public information or risk being out of step with the communities they serve. As law enforcement agencies expand the use of social media as a tool for policing, it is essential that they fully understand the risks inherent in this two-way communication and learn how to manage and mitigate them. In this GovTech Academy, you will hear directly from professionals who are on the leading edge of Law Enforcement Social Media (LESM). They’ll share how to optimize social media for the future of public safety, and how to preserve and protect your social media for legal compliance and peace of mind.
Specifically, you will learn:
- How to get started with social media & what tools to consider
- How to focus your message across different platforms and how to communicate in crisis situations
- How to protect your ability to participate on social media by managing risk and maintaining records
- How to build a positive relationship with your audience through the use of great content & humor
Academy Trainers:
Jennifer Herber, Senior Public Information Specialist, Austin Police Department
Billy Grogan, Chief of Police, Dunwoody Police Department
Chris Hsiung, Captain,Support Operations Division, Mountain View Police Department
Anil Chawla, Founder & CEO, ArchiveSocial
Academy Moderator:
Morgan Wright, Senior Fellow, Government Technology