From Lead Gen to Revenue Gen: Optimizing Your State and Local Government Digital Marketing

Overview

Everything has changed.

There are countless new titles, behaviors and expectations that companies must navigate to fill their pipelines with qualified and actionable leads. Have you optimized your lead generation strategies this year?

Not to worry! We’re bringing our state and local government digital marketing experts together to help you understand how to optimize the way you generate leads.

Topics:

• Applying an omnichannel approach to your government marketing campaigns
• Aligning your outreach to state and local government consumption patterns (and what those patterns are)
• Targeting the right prospect at the right time in the buying process
• Nurturing leads through the sales funnel after you’ve acquired them

At the end of the virtual event, they will answer your questions LIVE!