Overview
October 15
10AM PT, 1PM ET
Register
If they can’t see you, they can’t buy from you. And if they don’t trust you, they won’t.
Content without ads is invisible. Ads without content are forgettable.
In the SLED market, the magic happens when you combine them—strategically, consistently, and with the buyer’s journey in mind.
Join this fast-paced, high-impact session to learn how to:
- Pair ads and content for maximum awareness, trust, and conversion
- Build campaigns that lead your buyer step-by-step toward action
- Avoid the costly disconnects that kill SLED marketing ROI
If your ads are running in isolation—or your content is sitting unseen—you’re losing ground to competitors who’ve mastered the full playbook.
This is part 3 of our 5-part "SLED Marketing Mastery Series." When you register for this course, you will be given a chance to include all of these as well. Additional 30-minute courses include:
ON-DEMAND
- Your SLED Campaign Isn’t Failing—Your Audience Strategy Is! | Shows how most failed SLED campaigns trace back to wrong targeting, weak offers, or poor messaging. Teaches vendors how to pinpoint real SLED buyers, align offers with the buyer’s journey, and communicate in ways that resonate.
- From Garbage In to Revenue Out: Fixing Your SLED Lead Pipeline | Exposes the cost of bad data and unqualified leads in SLED marketing. Focuses on building contextual leads (i.e. smart leads) that are compliant, segmented, and accurate pipelines that speed up sales and improve ROI.
UPCOMING
- Disconnected SLED Tactics Waste Time. Integrated Campaigns Make Money. | Addresses the pitfalls of siloed marketing tactics that stall results. Demonstrates how to connect ads, content, webinars, and outreach into cohesive campaigns that guide buyers from first touch to closed deal.
- Your Post-Delivery Plan Is Your SLED Pipeline’s Lifeline | Reframes "delivery" not as the end, but as the start of the most important stage in SLED marketing. Teaches how to score leads to know if they need more nurturing, or handed off to sales to maintain momentum across long government buying cycles.
Why Leaders Choose Us:
- #1 In Public Sector Tech Coverage
- 275+ Premium SLED Resources Driving Public-Sector Decisions Annually
- Trusted By 100% Of State and Local Governments
- 33M+ Public Sector Newsletters Delivered Annually
- 40+ Years Editorial Experience In SLED
