Overview
October 2
10AM PT, 1PM ET
Register
Bad data doesn’t just waste money—it hands opportunities to your competitors.
If your SLED lead pipeline is full of outdated, irrelevant, or non-compliant contacts, you’re not just slowing down sales—you’re stopping them before they start.
In this live session, we’ll show you how to:
- Spot and eliminate "garbage" data before it hits your CRM
- Source compliant, high-quality SLED contacts that match your ICP
- Turn cleaner data into faster conversions and stronger pipeline
Every day you keep bad data, you’re paying for it—in wasted ad spend, missed outreach, and sales frustration. Let’s fix that.
This is part 2 of our 5-part "SLED Marketing Mastery Series." When you register for this course, you will be given a chance to include all of these as well. Additional 30-minute courses include:
ON-DEMAND
- Your SLED Campaign Isn’t Failing—Your Audience Strategy Is! | Shows how most failed SLED campaigns trace back to wrong targeting, weak offers, or poor messaging. Teaches vendors how to pinpoint real SLED buyers, align offers with the buyer’s journey, and communicate in ways that resonate.
UPCOMING
- From Invisible to Unforgettable: The Content + Ad Playbook for SLED | Explains why content without ads goes unseen, and ads without content don’t build trust. Provides a playbook for pairing ads and content strategically to create awareness, credibility, and conversions in the SLED market.
- Disconnected SLED Tactics Waste Time. Integrated Campaigns Make Money. | Addresses the pitfalls of siloed marketing tactics that stall results. Demonstrates how to connect ads, content, webinars, and outreach into cohesive campaigns that guide buyers from first touch to closed deal.
- Your Post-Delivery Plan Is Your SLED Pipeline’s Lifeline | Reframes "delivery" not as the end, but as the start of the most important stage in SLED marketing. Teaches how to score leads to know if they need more nurturing, or handed off to sales to maintain momentum across long government buying cycles.
Annual Results That Speak For Themselves
- #1 in Public Sector Tech Coverage
- 99% Of Contacts Are Influencers Or Decision-Makers
- 13M+ Website Visitors
- Delivered >40k Smart Leads To Clients
- Leads Enriched With 6 Must-Have Datapoints
