Overview

June 20

Get actionable insight on digital marketing to reach your public-sector buyers faster and more efficiently at our LIVE webcast on June 20 at 11a.m. Pacific/2p.m. Eastern. Our panel of experts will cover how the public-sector consumes digital content and detail proven tactics to increase engagement. Learn components of successful digital marketing campaigns — what assets work best, what channels to choose and how to leverage content to deliver your message. Plus, our experts will answer your most pressing questions.

This webcast will:

Reveal what types of digital content resonates with the public-sector audience and how they consume it.
Explore a variety of digital marketing tactics and detail their effectiveness.
Best practices for lead generation campaigns.
Tips for effective banner ads.
Digital marketing mistakes to avoid.
Answer your most pressing questions LIVE!

Part of e.Republic’s 10 Laws of Government Sales and Marketing Series

Speakers

Zach Presnall

Director of Digital Marketing, e.Republic

Zach Presnall is the Director of Digital Marketing for e.Republic and a former web marketing manager at Intel. He and his team manage hundreds of brand building and lead generation campaigns, from the Fortune 500 to startups, across governing.com and govtech.com. He has 20 years of digital marketing experience and authored ebooks on internet marketing, search engine optimization, and blogging. Zach holds an MBA from the University of California at Davis.

Joe Morris — Moderator

Vice President of Research, e.Republic

Joseph Morris is vice president of Research and a national keynote speaker on issues, trends and drivers impacting state and local government and education. He has authored publications and reports on funding streams, technology investment areas and public-sector priorities, and has led roundtables, projects and initiatives focused on issues within the public sector. Joe has conducted state and local government research with e.Republic since 2007 and knows the ins and outs of government on all levels. He received his Bachelor of Arts in government and international relations from the California State University, Sacramento.

Webinar

Episode 8: Reach Public-Sector Buyers: Proven Digital Marketing Tactics