Overview
October 29
10AM PT, 1PM ET
Register
Stop letting your campaigns work in silos—and start making every touchpoint pay off.
In the SLED market, one-off marketing tactics are the silent killers of ROI.
An ad here. A webinar there. A random email blast. Without connection, you’re wasting budget, stalling momentum, and letting competitors own the conversation.
In this session, you’ll learn how to:
- Build integrated campaigns that guide buyers from first touch to closed deal
- Sequence tactics so every impression leads to the next
- Track and attribute ROI across the entire buyer journey
Your prospects won’t connect the dots for you—you have to do it for them.
And if you don’t, someone else will.
This is part 4 of our 5-part "SLED Marketing Mastery Series." When you register for this course, you will be given a chance to include all of these as well. Additional 30-minute courses include:
ON-DEMAND
- Your SLED Campaign Isn’t Failing—Your Audience Strategy Is! | Shows how most failed SLED campaigns trace back to wrong targeting, weak offers, or poor messaging. Teaches vendors how to pinpoint real SLED buyers, align offers with the buyer’s journey, and communicate in ways that resonate.
- From Garbage In to Revenue Out: Fixing Your SLED Lead Pipeline | Exposes the cost of bad data and unqualified leads in SLED marketing. Focuses on building contextual leads (i.e. smart leads) that are compliant, segmented, and accurate pipelines that speed up sales and improve ROI.
- From Invisible to Unforgettable: The Content + Ad Playbook for SLED | Explains why content without ads goes unseen, and ads without content don’t build trust. Provides a playbook for pairing ads and content strategically to create awareness, credibility, and conversions in the SLED market.
UPCOMING
- Your Post-Delivery Plan Is Your SLED Pipeline’s Lifeline | Reframes "delivery" not as the end, but as the start of the most important stage in SLED marketing. Teaches how to score leads to know if they need more nurturing, or handed off to sales to maintain momentum across long government buying cycles.
Our Annual Numbers Don’t Lie
- >13M Website Visitors
- 11M+ Ad Impressions Delivered
- 275+ Premium SLED Resources Driving Public-Sector Decisions
- >100 Educational Webinars With >66k Registrants
- 33M+ Public Sector Newsletters Delivered
