Overview

October 21
10AM PT, 1PM ET

Register

In the SLED market, a collection of marketing tactics doesn’t necessarily add up to a campaign.

An ad may create awareness. Content can build credibility. A webinar can deepen engagement. But when those touchpoints operate independently, it’s harder to maintain momentum and move buyers forward.

The opportunity is to connect them.

Join Rodney Leadingham, Head of Demand Generation Innovation at e.Republic, on Wednesday, October 21, at 10 a.m. PT / 1 p.m. ET for Part 4 of our five-part SLED Marketing Mastery Series.

In this practical 30-minute webinar, you’ll learn how to:

  • Build integrated campaigns that guide SLED buyers from first touch to closed deal.
  • Sequence tactics so each interaction leads naturally to the next.
  • Track and attribute ROI across the entire buyer journey.

Your prospects shouldn’t have to connect the dots between your marketing efforts. Learn how to create a more connected campaign strategy that builds momentum across the buyer journey—and makes every touchpoint work harder toward the same business outcome.

Speakers

Rodney Leadingham headshot

Rodney Leadingham

Head of Demand Generation Innovation, e.Republic

Rodney Leadingham is Head of Demand Generation Innovation at Government Technology, where he helps GovTech vendors connect with the right State, Local, and Education (SLED) buyers. With more than a decade in senior marketing and business development roles — including two Fortune 1000 companies — Rodney has built demand generation programs that drive engagement, accelerate pipelines, and adapt to the realities of long buying cycles.

His experience spans energy, nonprofit, and technology, from optimizing campaigns to leading digital transformation and lead generation. Having worked in enterprise hardware and software marketing, Rodney understands firsthand the patience and precision required to move complex deals forward — a perspective he now applies to helping vendors succeed in SLED.

A U.S. Air Force veteran, Rodney combines strategic discipline with hands-on execution. Based in Florida, he and his wife enjoy life by the beach with their dog Lola, while staying connected to their two grown children.