Overview

August 29

Content is at the center of any effective marketing program. From educating customers to producing sales leads, great content will generate powerful sales results. Get actionable insight on leveraging content marketing to reach your public-sector buyers faster and more efficiently at our LIVE webcast on August 29 at 11a.m. Pacific/2p.m. Eastern.

One of the most common challenges of content marketing is creating the right content, at the right time, for the right buyer. During this webcast, our experts will unpack some of the most successful state and local government-focused content marketing campaigns. Plus, learn how you can create high performance content that will accelerate your state and local government sales.

This webcast will:

Unpack successful state and local government-focused content marketing campaigns
Discuss what content resonates with government leaders
Reveal how and why timing is important when sharing content
Explore content’s role in the buyer’s journey
Answer your most pressing questions, LIVE!

Part of e.Republic’s 10 Laws of Government Sales and Marketing Series

Speakers

Joe Morris

Vice President of Research, e.Republic

Joseph Morris is vice president of Research and a national keynote speaker on issues, trends and drivers impacting state and local government and education. He has authored publications and reports on funding streams, technology investment areas and public-sector priorities, and has led roundtables, projects and initiatives focused on issues within the public sector. Joe has conducted state and local government research with e.Republic since 2007 and knows the ins and outs of government on all levels. He received his Bachelor of Arts in government and international relations from the California State University, Sacramento.

Zach Presnall

Director Digital Marketing, e.Republic

Zach Presnall is the Director of Digital Marketing for e.Republic and a former web marketing manager at Intel. He and his team manage hundreds of brand building and lead generation campaigns, from the Fortune 500 to startups, across governing.com and govtech.com. He has 20 years of digital marketing experience and authored ebooks on internet marketing, search engine optimization, and blogging. Zach holds an MBA from the University of California at Davis.

Dustin Haisler — Moderator

Chief Innovation Officer, e.Republic

Dustin Haisler is the Chief Innovation Officer for e.Republic. As the finance director and later CIO for Manor, TX, a small city outside Austin, Haisler quickly built a track record and reputation as an early innovator in civic tech. A member of Code for America’s original steering committee, Haisler pioneered government use of commercial technologies not before used in the public sector – including Quick-Response (QR) barcodes, crowdsourcing and gamification. In 2010 Haisler launched Manor Labs, a website that let residents submit their own ideas and vote other peoples’ ideas up or down. The most popular suggestions went to city officials for review and possible implementation. Haisler looked to the private sector to help broaden the adoption of these and other civic innovations, joining California-based Spigit as director of government innovation. While at Spigit, a company that makes crowd-sourcing and innovation management software, Hailser helped design and deploy innovation programs for New York City; Bogota, Columbia; and even part of the space program (through NASA’s Langley Research Center).

Webinar

Creating Content That Sells: Top 5 Content Marketing Strategies to Reach Public-Sector Buyers