Overview

April 28

The “10 Laws of Government Sales & Marketing” distill the best practices of 30+ years of winning state and local sales and marketing initiatives. Since its release, the “10 Laws” program has served as a fundamental resource to hundreds of training and go-to-market strategies for the most successful state and local sellers and marketers around the country. Now, as companies across the country are rapidly evolving to best respond to COVID-19, including bringing other vertical representatives over to state and local government, we have decided to cover a rapid crash course in the high-level best practices. This will be a great refresher for those who have already been working state and local government leaders, and for those that are new – this will give you a high-level overview of what you need to know to do business in this market.

Specifically, you will learn:

The key titles involved in purchasing decisions.
The purchasing rules & regulations you need to know.
How IT decisions are made in state and local government.
The impact of COVID-19 on agencies.

Speakers

Joe Morris

Vice President of Research, e.Republic

Joe Morris is vice president of Research and a national keynote speaker on issues, trends and drivers impacting state and local government and education. He has authored publications and reports on funding streams, technology investment areas and public-sector priorities, and has led roundtables, projects and initiatives focused on issues within the public sector. Joe has conducted state and local government research with e.Republic since 2007 and knows the ins and outs of government on all levels. He received his Bachelor of Arts in government and international relations from the California State University, Sacramento.

Dustin Haisler

Chief Innovation Officer, e.Republic

Dustin Haisler is the Chief Innovation Officer for e.Republic. As the finance director and later CIO for Manor, TX, a small city outside Austin, Haisler quickly built a track record and reputation as an early innovator in civic tech. A member of Code for America’s original steering committee, Haisler pioneered government use of commercial technologies not before used in the public sector – including Quick-Response (QR) barcodes, crowdsourcing and gamification. In 2010 Haisler launched Manor Labs, a website that let residents submit their own ideas and vote other peoples’ ideas up or down. The most popular suggestions went to city officials for review and possible implementation. Haisler looked to the private sector to help broaden the adoption of these and other civic innovations, joining California-based Spigit as director of government innovation.

Webinar

Crash Course: 10 Laws of Government Sales & Marketing