Overview

June 4

Our "Coffee Break Series: SLED Research Brew," is designed for professionals navigating state, local and education (SLED) sales and marketing.

Each episode serves up a fresh cup of insights and strategies, all before you are finished with your morning coffee. Our experts will dive into the latest products, tools and methodologies that are shaping the future of SLED research – and how to implement these tools to gain a better understanding of your audience and win more government and education contracts.

Grab your coffee and spend 15 minutes with us!

Episode 5: "Your Competitive Edge: Refine Go-to-Market Positioning and Messaging"

Date: June 4

Time: 8:30 a.m Pacific

Find out how research can help you better understand your key competitors to enhance your competitive edge with stronger go-to-market positioning and messaging.

Watch Episode 1 HERE

Watch Episode 2 HERE

Watch Episode 3 HERE

Watch Episode 4 HERE

Speakers

Rachel Eckert

Research Director, Center for Digital Government

Rachel Eckert is the Research Director for the Center for Digital Government, a division of e.Republic. She is responsible for the Custom Research team and comes with over 15 years of experience conducting research and market intelligence on the public-sector market. She has helped a variety of technology and services firms understand what's driving technology and procurement in the market and how to target their business development efforts more effectively. Rachel graduated from Western Washington University with a Bachelor of Arts in International Business.

Joe Morris

Chief Innovation Officer, e.Republic

Joe Morris, widely known as "Joe Knows Gov," is the Chief Innovation Officer at e.Republic and a prominent national keynote speaker on the trends and challenges facing state and local government and education. With nearly two decades of experience, the bulk of which has been spent within e.Republic's research arm, Joe has cultivated a deep expertise in government operations at all levels. He began his journey overseeing the Navigator platform when bids were still posted in newspapers and has since guided its evolution, leading the strategic development of the platform. Joe is instrumental in helping companies, both large and small, develop effective go-to-market strategies and achieve success in the public sector. His contributions include authoring numerous influential publications and reports on public-sector funding streams, technology investments, and priorities, as well as leading various roundtables, projects, and initiatives focused on public sector issues. Joe holds a Bachelor of Arts in Government and International Relations from California State University, Sacramento.

Webinar

Coffee Break Series: SLED Research Brew - Your Competitive Edge: Refine Go-to-Market Positioning and Messaging