Overview

May 7

Our "Coffee Break Series: SLED Research Brew," is designed for professionals navigating state, local and education (SLED) sales and marketing.

Each episode serves up a fresh cup of insights and strategies, all before you are finished with your morning coffee. Our experts will dive into the latest products, tools and methodologies that are shaping the future of SLED research – and how to implement these tools to gain a better understanding of your audience and win more government and education contracts.

Grab your coffee and spend 15 minutes with us!

Episode 4: "Harnessing Research for Strategic Account Planning & Account-Based Marketing"

Date: May 7

Time: 8:30 a.m. Pacific

Research can improve your team’s strategic account planning. In this 15-minute episode, our team will show how our research products can help you prioritize and target accounts and build a strong account-based marketing (ABM) strategy.

Watch Episode 1 HERE

Watch Episode 2 HERE

Watch Episode 3 HERE

Speakers

Rachel Eckert

Research Director, Center for Digital Government

Rachel Eckert is the Research Director for the Center for Digital Government, a division of e.Republic. She is responsible for the Custom Research team and comes with over 15 years of experience conducting research and market intelligence on the public-sector market. She has helped a variety of technology and services firms understand what's driving technology and procurement in the market and how to target their business development efforts more effectively. Rachel graduated from Western Washington University with a Bachelor of Arts in International Business.

Dustin Haisler

President, e.Republic

As the former CIO of Manor, Texas, Dustin pioneered the use of commercial technologies to deliver better government services – including QR barcodes, crowdsourcing and gamification. During his time in public service, Dustin was named one of the nation’s Top 25 Doers, Dreamers and Drivers by Government Technology. More recently, he was selected as an Eisenhower Fellow in 2019 and a Business Transformation 150 Leader by Constellation Research in 2021. Dustin graduated Magna Cum Laude from LeTourneau University with a Bachelor of Business Administration and has worked with universities around the globe on incubating next-generation technologies in government including the Persuasive Technology Lab at Stanford University and the University of Trento, Italy.

Webinar

Coffee Break Series: SLED Research Brew - Harnessing Research for Strategic Account Planning & Account-Based Marketing