Overview
June 24
11AM PT, 2PM ET
Register
Face-to-face engagement remains one of the most effective ways for technology companies to build trust, create meaningful relationships and uncover real opportunities in the state, local and education market. But with a crowded event landscape and limited marketing resources, sponsors need an intentional strategy.
Join Phil Bertolini and Joe Morris for a mid-year look at how public-sector technology providers can use events to get in front of the right SLED leaders, strengthen market credibility and align their solutions with the priorities shaping government modernization.
This webinar will explore how to maximize sponsorship value across different e.Republic event formats, including Digital Government Summits, Cybersecurity Summits, IT Leadership Forums, Data & AI events and education-focused programs. Phil and Joe will discuss how each event type creates a different kind of opportunity, from executive relationship-building and thought leadership to lead generation, jurisdictional insight and brand visibility.
Attendees will also get a preview of major second-half events, including key markets and high-value opportunities across the Government Technology events portfolio. The discussion will highlight recent enhancements to the sponsor experience, including refreshed sponsorship levels, improved on-site engagement opportunities and new tools designed to help sponsors plan smarter, connect more effectively and generate stronger value from their participation.
Designed for sales, marketing and business development leaders selling into SLED, this session will help sponsors understand where events fit in their go-to-market strategy — and how to make every sponsorship work harder.
Attendees will learn:
- Why events remain a critical channel for building trusted SLED relationships
- How to match sponsorship strategy to different event types and audience profiles
- Which second-half events offer strong opportunities for visibility and engagement
- How new sponsorship levels and sponsor experience improvements can support better outcomes
- How to use event participation to support both near-term pipeline and long-term market credibility
e.Republic’s Events portfolio spans more than 48 states and most major local markets, with agendas shaped by advisory boards of public- and private-sector technology leaders to reflect each jurisdiction’s priorities. Sponsor opportunities include benefits such as advisory board participation, executive briefing access, attendee lists, jurisdictional profiles, tabletop exhibit space, badge scanning and branded visibility depending on level.
